Google Keyword Planner (Google Keyword Tool) is a very useful and powerful keyword research tool developed by Google. This helps in finding the perfect keyword for any Niche. But to use, you must have a Google Adwords account.

how to use Google Keyword Planner


If you do not have an AdWords account, you must create one. It is absolutely free, you do not need to spend money. This article will tell you how to use Google Keyword Planner for keyword research.


If you want to get more traffic to your website or blog, then keyword research is very important. It helps you find out what people are looking for.


There are many keyword research tools available in the market that allow you to do this. But this article is about Google Keyword Planner.


So let's start…

How to access Google Keyword Planner

Google Keyword Planner is completely free. But to use it, you must have an AdWords account.


To get started, click on Go to Keyword Planner.


Google Keyword Planner Kaise Use Kare

Here, you will see two different tools - “Discover new keywords” and “Get search volume and forecasts”.


Google Keyword Planner Kaise Use Kare

Google Keyword Planner offers two options for keyword research:


Discover new keywords - It can get such keyword ideas that help you reach people interested in your product or service.

Get search volume and forecasts - It helps you to check search volume and other historical metrics for keywords. Also check how keywords can perform in future.

Both options take you to the keyword plan but are slightly different.


Let's learn how to use both of these tools.


1. Discover New Keywords

As the name suggests, it helps to find new keywords. If you want to find new keywords, then you have to use this tool.



 

Simply enter a "Keyword, Phrases," or a URL.


Google Keyword Planner Kaise Use Kare

Keyword Planner will give you hundreds of keyword suggestions for any search term or URL. You can see in the screenshot below,


Google Keyword Planner Kaise Use Kare

For each keyword suggestion, you will see:


Avg. monthly searches

Competition

Top of page bid (low range)

Top of page bid (high range)

Not only this! You can also get keyword ideas by entering multiple keywords at once.


Google Keyword Planner Kaise Use Kare

In addition, you can get a huge list of keywords by entering a domain or a page URL.


Google Keyword Planner Kaise Use Kare

It also gives an option, you want to use the entire site or just this page for keyword ideas.


2. Get search volume and forecasts

If you already have a list of keywords and you want to see their metrics.


Just copy and paste them into the search field (you can also upload your keyword list), and click the "Get Started" button.


This will take you to the Forecasts section where you will only see data for your keywords.


This will show how many clicks and impressions you can expect in the next 30 days for your chosen keyword.


Filter and Sort Keyword Results

Above, I told you how to use Google keyword planner and how to do keyword research. Now it's time to narrow down the keyword list and find the best keywords.


When you do keyword research, it gives you a lot of keyword suggestions. Most of them are not useful.

You can set up Location, Language, Search networks and Date Range to get the best keywords for your content and business. This option appears at the top of the page.


Google Keyword Planner Kaise Use Kare

Locations - Which country do you want to target with your keywords?

Language - If you target a country, you can choose the language of that country. But if your target audience is English speakers, then leave this option.

Search networks - I would recommend keeping it "Google" only.

Now above the keywords results, you will see an Add Filter option. This gives you a lot of filtering options. You can see the screenshot below,


Google Keyword Planner Kaise Use Kare

Here I will tell you about the necessary filtering options:


Keyword Text - This filter will only show you keywords that contain your keyword.


Competition - You can filter keywords by "Low", "Medium" or "High" competition.


Google Keyword Planner Kaise Use Kare

Avg. Monthly Searches - You can use this feature to filter keywords with higher search volume.


To sort the result “Avg. Click on "Monthly Searches".


Google Keyword Planner Kaise Use Kare

Now it will show you higher search volume keyword (popular keywords).


You again avg. By clicking on Monthly Searches, low-volume keywords can be generated.


Google Keyword Planner Kaise Use Kare

How to use Google Keyword Planner for Best Keywords

So far, I have shown you how to use the tools, features and options of Google Keyword Planner.


Now let's know how to select the best keywords.


This is a bit tricky! A lot of factors are used to find a good keyword. But don't worry, I will help you find the best keyword by Google Keyword Planner.


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Go to the Discover New Keywords tool and enter your focus keyword or targeted keyword.


For example, if you want to write a blog post about "mobile phone 6 GB RAM", you cannot use "mobile phone" as a keyword only. Because it will not give the correct result.


But the keyword "mobile phone 6 GB RAM" will give very good results.


So enter this keyword in the field and click on "Get Started".


Google Keyword Planner Kaise Use Kare

This will take you to the keywords results page and will show a keyword suggestion for your search term.


1. Low-Competition Keywords

Always search for low competition keywords. This can help your site rank in search engines.


Here are the reasons why one should use low competition keywords:


If you have a new site.

If your site has less Domain Authority.

If there is too much competition in your Niche.

2. Higher Search Volume

The search volume of such keywords is very high. If you optimize your posts with keywords with higher search volume, these keywords will give you more traffic.


Keywords with low competition and high search volume can give a good boost to your site traffic. Here is an Ultimate Guide - Website Ki Traffic Kaise Badhaye 2019 (51 Ultimate Guide)


3. Long-Tail Keywords

Long tail keywords are Keyword phrases that include 4 or more words. When you optimize your site with such keywords, you get better results and competition is also very less. Here is a guide - Long Tail keyword Kaise Search Kare


Here are some of their benefits:


It is easy to rank.

Target helps in getting traffic.

Better Conversion Rate.

Long Tail Keywords also help you rank on Short Tail Keywords.

Perfect for competitive niches.

It is easy to optimize.

Also keep CPC in mind, if you use keywords with very low CPC, Adsense earning will not be good.


PRO TIPS for Google Keyword Planner

Here are some PRO TIPS for Google Keyword Planner:


1. Obtaining Exact Keyword Search Volume Data

This is a bit difficult. First, choose the keyword you want to target.


Google Keyword Planner Kaise Use Kare

After this click on Add to Plan. As you can see the screenshot below,


Google Keyword Planner Kaise Use Kare

Now you have to click on Plan overview. Here you will see the option "Impressions". Which tells how many people search that keyword every month.


Google Keyword Planner Kaise Use Kare

Just like that, you can get exact searches for your other keywords.


In addition, you can check the volume, competition, and CPC of a keyword using Keyword Everywhere.


First of all, install Keyword Everywhere in your browser. Once installed, click on the Keywords Everywhere icon and then click on Settings.


Now, enter your API Key. If you do not have an API Key, get one from here.


Google Keyword Planner Kaise Use Kare

Now, go to the Google keyword planner tool. Type your target keyword and enter. This will show you a lot of keywords suggestions.


If you have Keywords Everywhere Enable, it will add three new columns to your Keyword Planner with Search Volume, Competition, and CPC.


Google Keyword Planner Kaise Use Kare

The Volume column shows you the Exact keyword search volume.

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2. Use High Ranking URLs to Get the Best Keywords

You can also generate keywords through a URL. You can see the keywords of your competitor's website or page.


Just enter your competitor's website URL in the search field. It will show Keyword ideas from their website.


Google Keyword Planner Kaise Use Kare

3. Use Suggested Keywords

When you search the keyword idea, it provides some keywords related to your search term. You can improve your keyword list by using them.

4. Use Location Filter to search for Perfect Keyword

When you are looking for new keyword ideas, first select the country in which you want to do marketing.


This will give you better keywords, which people of that country are currently searching.


Google Keyword Planner Kaise Use Kare

5. Use Filters

Keyword Planner gives lots of keywords idea for your single search term. You can choose the right keywords using the keyword filter feature.


Google Keyword Planner Kaise Use Kare

I have explained above how the keyword is filtered.


6. Search Keyword with Questions

If you want to know what questions people are asking, you can know through Keyword Planner.


Filter >> Keyword text >> contains >> and enter these words: how, what, why, when, where.


Google Keyword Planner Kaise Use Kare

Alternatively, you can use the tool The Answer The Public Tool. This gives a good overview of your keyword with questions.


The conclusion

Writing quality content is a must. But to rank well in search engines, it is very important to have the right keywords along with optimized articles.


And there is no doubt that Google Keyword Planner is the best tool for keyword research. It offers many features that other tools do not.


Do you use Keyword Planner to get Keyword ideas? Or what tool do you use? Tell us in the comment box below.